University of Arkansas Athletics
The Arkansas Razorbacks brand represents the collegiate athletic programs of the University of Arkansas and is a symbol of immense pride across the entire state. The iconic “Razorback” nickname originated in 1909 when a coach declared his football team played “like a wild band of razorback hogs” after a dominant victory, leading the student body to officially adopt the fierce mascot in 1910. The unmistakable image of the charging hog and the rallying cry, “Woo Pig Sooie,” are deeply woven into the fabric of the university and its passionate fanbase.
