Nature Valley is a pioneering brand renowned for creating the world’s first-ever granola bar, offering convenient and wholesome snacks for on-the-go consumption since 1973. The brand embodies a strong connection to nature, inspiring consumers to embrace the outdoors with a diverse portfolio of granola bars, snacks, and cereals.
Staying true to its name, Nature Valley remains committed to real, recognizable ingredients like whole grain oats, nuts, and natural sweeteners, reflecting a dedication to quality and trusted nutrition. Beyond its products, the brand actively supports outdoor preservation and connectivity, partnering with organizations to help restore trails and promote time spent in nature.
