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Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories.

Adidas stands as a preeminent global leader in the athletic footwear, apparel, and accessories industry, renowned for its enduring commitment to innovation and performance. The brand consistently pushes the boundaries of sports technology, developing groundbreaking products designed to enhance athletic achievement across a vast array of disciplines.

Beyond its focus on elite performance, Adidas has profoundly shaped sports culture and fashion, seamlessly blending athletic functionality with contemporary lifestyle aesthetics. Its iconic designs and strategic collaborations have cemented its status as a pervasive cultural force, equipping athletes and enthusiasts worldwide with products that embody both style and excellence.