Proton Holdings Berhad (PHB; informally Proton) is a Malaysian automotive company and automobile corporation active in automobile design, manufacturing, distribution and sales.
The Proton logo, much like the Malaysian carmaker itself, boasts a fascinating journey of evolution. From its early days as a symbol of national pride to its contemporary sleekness, it reveals a story of ambition, dynamism, and adaptation.
Born in 1985, the first Proton logo proudly displayed a dynamic yellow star and crescent moon on a blue background. These elements drew inspiration from the Malaysian flag, reflecting the brand’s deep connection to its national identity. The yellow star, representing the states and federal territories, was paired with the crescent moon, a symbol of Islam, the country’s official religion. This bold emblem showcased Proton’s aspirations to become a symbol of Malaysian innovation and progress on the global stage.
However, as Proton ventured beyond its borders, the original logo faced challenges. To appeal to an international audience, the national symbols were replaced with a slightly different 14-pointed star, surrounded by 14 smaller stars. This design retained a hint of Malaysian heritage while offering a more neutral and universally appealing aesthetic.
In 2019, Proton underwent a significant brand revitalization, and its logo saw its most dramatic transformation. The shield and stars were shed, replaced by a bold, silver-framed tiger head. This powerful emblem embodies the brand’s newfound focus on agility, performance, and a touch of fierceness. The streamlined design reflects modernity and sophistication, aligning with Proton’s ambition to compete with established international players.